Tuesday, 2 November 2010


ISBN-10: 0-87223-393-6
Writer: Morton Hunt
Title: Sexual Behavior in the 1970s
Edition: First Edition
Language: English
Place of Publication: Chicago, IL
Publisher: A Playboy Press Book
Year of Publication: 1974
Format: 160x240mm
Pages: xiii+395
Jacket Design: The New Studio
Binding: Boards in duotone dust jacket
Weight: 935gr.
Entry No.: 2010016
Entry Date: 2nd November 2010


In 1948 it was Sexual Behavior in the Human Male by Alfred Kinsey, et al…. In 1953 it was Sexual Behavior in the Human Female by Alfred Kinsey, et al…. In 1966 it was Human  Sexual Response by Masters and Johnson.

And now, it is SEXUAL BEHAVIOR IN THE1970s by Morton Hunt.

Time magazine calls Morton Hunt’s book “the most far-ranging U.S. poll since Kinsey’s famous studies…points to a newly sensual America.”

Nicholas von Hoffman of King Features Syndicate says “This truly valuable study should reassure us that we’re not losing our marbles or becoming degenerates.”

Morton Hunt’s book reveals that today:
80 percent of young women lose their virginity before marriage.
Three times as many young wives are having extramarital affairs as in Kinsey’s time.
Over 50 percent of young college men have intercourse before age 17.
Many formerly rare or forbidden sexual techniques are now widely used – even  by the married.
Surprisingly, the new liberated sex remains intimately linked with love and marriage.

Dr. Albert Ellis, executive director of the Institute for Advanced Study in Rational Psychotherapy, calls SEXUAL BEHAVIOR IN The 1970s  “the most up-to-date and relevant knowledge of sex-love relationships now available. Must reading for professionals and members of the public who want incisive understanding.”

Readers will learn who really won the sexual revolution, which activities declined, which increased, which new ones were born. They will discover how their own sex lives compare with those of their fellow Americans.

The conclusions are based on an extensive national questionnaire survey funded by the Playboy Foundation. The investigation covered 2026 adults, and was supplemented by in-depth tape-recorded interviews with an additional 100 men and 100 women. Sexual conservatives, moderates and super-swingers speak candidly about every aspect of their love lives.

“Here is Playboy’s new Kinsey report – a mirror for you to hold up to yourself, in order to see the shape of your own sex life against the statistics, case histories and moral philosophizing in America today. Part scholarly, part popular-science writing, it fascinates, informs and forces the world to put it on its list of required reading” – John  Money, Ph. D., The Johns Hopkins University School of Medicine.

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