Wednesday, 19 September 2012


ISBN-13: 978-1-58115-048-3
Editor: Steven Heller
Title: Sex Appeal
Subtitle: The Art of Allure in Graphic and Advertising Design
Language: English
Place of Publication: New York
Publisher: Allworth Press
Year of Publication: 2000
Format: 172x251mm (trimmed)
Pages: xv+272; Index, 269
Illustrations: 300 black and white plates and pictures
Cover Design: James Victore, Inc.
Binding: Paperback in duotone printed wrappers
Original Price: USD 18.95
Weight: 454gr.
Entry No.: 2012030
Entry Date: 19
th  September 2012


The secrets of sex as a tool in advertising and graphic design are unveiled in this frank exploration of the ubiquitous use of the erotic in mass and underground media. From the covers of 1940s and 1950s pulp novels to the sleazy scripts of adult entertainment ads to the digital curves of virtual heroine Lara Croft, graphic and typographic design relies on sensual allure to titillate, entertain, shock and sell. Cutting edge essays examine the use (and sometimes abuse) of sex and innuendo in advertising, art, film, packaging, and publishing. Sex Appeal examines America’s sexual mores versus its fascination with the illicit, and exposes how these relate to the uses of sex in all forms of visual communication.

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